Vinoteket, a Swedish online wine shop, wanted a design series they could use for a collection wines. The brief said to chose a target group and make a design that would appeal to them. 
My primary target group was female psychologists ages 35-55 and secondary highly educated women within the same range of age. The reason I whose to target women is because a majority of Vinotekets customers are female. 

I went with the rorschach design to not only to capture the eye of psychologists but also to make the bottle itself a topic of conversation at the table - what do you see?

The patterns are all handmade with acrylic colour on paper. 
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